"The Media is Dead. Long Live Media!" 00017.mp4

"The Media is Dead. Long Live Media!" (Clip 17 of 23) An ORWM panel discussion on the blurring lines between traditional media and social media, journalism and advertising, and selling products and telling stories. What lies ahead for storytelling in the outdoor community? What's the future of advertising in outdoor magazines and websites? Who will be telling the outdoor's most important stories ...and who will be reading them? Topics to be discussed include the sobering decline of "old" media in 2009, the Facebook-fueled boom of social media, and prognostications of what new opportunities might lie ahead in 2010 and beyond. (Saturday, January 23, 2010 at Outdoor Retailer Winter Market. Panelists include Steve Casimiro of TheAdventureLife.com, Jonathan Dorn of Backpacker, Stiv Wilson of Wend, Dustin Robertson of Backcountry.com, and Rich Kelly of Nielsen. Moderated by Drew Simmons of Pale Morning Media.)

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