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Promoting Hotels for Group Meetings - Chuck Ghoorah at HSMAI Affordable Meetings

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Uploaded by on Apr 23, 2009

Learn more about the Supplier Network, Cvents free-to-use event sourcing and eRFP tool, at http://www.cvent.com/products/event-planning-software.shtml
Hotel bookings fall into three major categories: transient, corporate individual travel, and group meetings. Now more than ever, it is important for hotels to develop integrated marketing campaigns that encompass tradeshows, print advertisements, person-to-person marketing, and promotion on eRFP tools. Today, magazine advertisements serve a branding function for hotels, while marketing on eRFP tools allows them to put their venue in front of planners at the moment of purchase.

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