Back in 1994, BBC Radio Lancashire launched an advertising campaign aired on BBC1 at prime time, to promote their 'high quality' traffic and travel reporting. There were five ad's in total featuring a teacher, a postman, a newsagent, a milkman, and in this case a Vehicle Recovery firm 'Sherwood Garage' - The slogan they used in all the ad's was, "The people you rely on, rely on BBC Radio Lancashire".
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