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2012 Mazda Commercial — "Revolution" (Extended Version) | Mazda USA
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Published on Feb 2, 2012
Man and machine, fuel and adrenaline, efficiency and performance working together. In perfect harmony. The future of driving begins now with SKYACTIV® TECHNOLOGY (http://www.mazdausa.com/skyactiv).
0:01 The Mazda 787B represents not just the only Japanese marque to win the 24 Hours of Le Mans (1991), but what Mazda's innovative thinking can truly accomplish.
0:05 This clip from a 1949 French newsreel, of a young boy behind the wheel, represents the passion for cars many of us feel from a very young age.
0:08 The 1967 Mazda Cosmo Sport 110S marked the successful launch of the Mazda Wankel rotary engine. This iconic sports car was also raced in 1968's grueling 84-hour Marathon de la Route at the Nurburgring, where it placed Fourth.
0:12 Designed in the U.S. and debuted on December 27th, 2007, the Mazda Furai—which means "sound of wind"—was a fully functional concept car built on a chassis based on the Courage Competition C65 Le Mans Prototype that Mazda competed with in ALMS. The Furai's three-rotor RENESIS engine churned out 450 bhp, burning E100 Ethanol.
0:15 Jinba Ittai, or "rider and horse as one", is part of Mazda's philosophy that a car should exist as an extension of its driver—the kind of connectivity we strive for in every vehicle we build, also illustrated at 0:33.
0:16 A manual transmission represents a pure element of the driving experience. Though much of the automotive industry is moving away from it, we continue to cherish the manual transmission and the connection it provides a driver to their car.
0:18 People's love of cars often transcends reality and takes on a life of its own. Slot car racing is one such an example where that thrill has inspired its own world of competitive racing.
0:20 Wind turbines symbolize mankind's efforts toward decreasing fossil fuel dependency. Mazda's new SKYACTIV® Technology is our way of making a difference by offering the world not only more fuel-efficient engines, but entire cars. Statistics show 90% the world will still be using combustion engines by 2020, so our new SKYACTIV® gasoline and diesel engines have the ability to make a considerable difference.
0:22 Roadsters: the pure essence of driving.
0:25 Stuntman Kenny Powers' attempt to jump from Canada to the United States over the St. Lawrence River in 1976, aboard a rocket-powered Lincoln Continental. We can't help but celebrate man's creative aspirations and the machines they build to help achieve them.
0:26 Launched in 2011, Mazda's new ground-up engineering philosophy SKYACTIV® TECHNOLOGY, delivers uncompromised driving performance with unsurpassed fuel efficiency. By engineering every major component in each new Mazda to work in perfect harmony with each other, we are able to achieve a level of overall driving performance never before possible. http://www.mazdausa.com/skyactiv
0:34 Mazda's new 2.0L SKYACTIV®-G engine is the first of the new SKYACTIV® engines to hit the market. A long list of innovations—like compression ratios up to 14.0:1—allow us to achieve incredible efficiency and performance out of one power plant. http://www.mazdausa.com/skyactiv
0:35 Combining electromyographic sensors that measure drivers' muscle forces, with cameras to trace their body movements, helps us optimize the ergonomics of our vehicles. http://www.youtube.com/watch?v=JFjxd6...
0:39 Mazda's new SKYACTIV®-Drive is an entirely new kind of six-speed automatic transmission, able to achieve rev-matching downshifts, manual-like responsiveness and connectivity, plus increased fuel efficiency. http://www.mazdausa.com/skyactiv
0:40 Our Mazda Shinari Concept debuted at the 2010 LA Auto show as the first vehicle featuring Mazda's new KODO design language, and set the tone for the next generation of Mazdas. http://www.youtube.com/watch?v=SLZJjX...
0:43 A rendered version of our real-life IMSA GTP-class Mazda RX-792P race car, featured in the video game "Grid". http://www.youtube.com/watch?v=zJVUxr...
0:44 The All-New 2013 Mazda CX-5 represents the first vehicle to feature the entire suite of SKYACTIV® Technology. Built from the ground up, the CX-5 is a crossover engineered with every major component to work together in unprecedented harmony, for uncompromised driving dynamics and unparalleled fuel efficiency.
0:51 Bo Diddley, performing "Road Runner," at the London Rock and Roll Show on August 5th, 1972. http://www.youtube.com/watch?v=WOOFx9...
0:52 These stills from the Mazda design studio illustrate how a cheetah was used as inspiration for the KODO design language. The concept was to capture the essence and energy of the predator the moment before leaping to strike its prey.
0:53 Our Mazda 787B, blasting around the Le Mans circuit 20 years after it's legendary win. http://www.youtube.com/watch?v=fAem4s...
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