Google Analytics -Context and actionability in web analytics

Establishing context for your analytics data is more important than picking the right KPIs. In this short video, Avinash Kaushik explains how to establish context for your data and empower stakeholders to take action.
http://www.google.com/analytics/conversionuniversity.html

Category:

Howto & Style

Tags:

• Google
• Analytics

[HannahPoferl]

Using time for context is so simple it's easy to forget. Thanks again Google. 

[SuperBingo21]

101 & 404 U-R- THAT MEAN - EVIL - MANIPULATING-RAT- BOSS

[ppasumarthi]

Context really makes sense . looking in isolation as put by Avinash does not sense. Nice points.

[kayaavaki]

Asian women on the street #lushfmlk.info#

[robo404]

Even though this is an old video it still holds true. When you are analyzing the data you get from your website analytics software it really is all about the context. If you look at any number by itself that gets spit out, you have no way of knowing if it is good or bad. All too often clients ask me questions about the data that without context, and any answer I give them would just be speculation.

[mahatrugoyal2]

Avinash never told how to set preferences in GA to get such data. I kept on waiting but He never disclosed that.

[niksujoksu]

google is just so innovative and inspiring! as an internet coder i just love them

[kohlerwoorx]

Great content, poor quality video.

How about uploading a decent quality version?

SK

[twistydave]

Avinash is awesome!

[biztech]

These new videos are just what I need BUT I'm having trouble finding the reports that Avinash refers to because they're not labeled on his screen or they don't show up clearly to read it.