Uploaded by 3tierlogic on Nov 7, 2008
About eim™
3 Tier Logics eim™ communication platform is unique to any other advertising, marketing and communication platform in that it leverages and incorporates todays most common, powerful and easy to use communication tools. All of these devices, and their associated user base, are brought together into one powerful environment accessible via physical locations, online and through mobile devices. eim™ engages consumers, facilitates interaction and provides robust measurement tools (engage|interact|measure). eim™ integrates multiple mediums such as mobile devices, touch screens and dynamic signage with multiple touch points including physical locations (multimedia pods) web-based applications, email and mobile phones. This distinct offering has proven to be extremely effective in enabling and enhancing the growth of customer and prospect databases (communities) for organizations. eim™ is unique in that it tracks all interactivity and establishes ongoing communication protocols to ensure your brand is top of mind from the first time a consumer interacts with your brand until the moment they make a purchasing decision. Key Objectives: • Facilitate brand engagement and interaction • Aggregate, measure and report all interactions for success metrics • Build a database of people who have interacted with the brand • Establish communication protocols for future dialogue 3 Tier Logic will integrate eim™ with your existing and proposed marketing and communication initiatives. The primary objective will be to leverage the power of eim™ to build a community of people (database) who appreciate and have interest in your brand with the ultimate goal of converting them to customers. Content Organizations use eim to launch marketing content that is created internally, by partner ad agencies or by 3 Tier Logics creative group. All content deployed through eim is tracked and reported so organizations are able to get maximum results from their marketing budgets while ensuring that each dollar spent can be measured for effectiveness. Each of the mediums used in eim™ is connected so that all content is dynamic and can be updated, changed or deleted on the fly from a central server. Communication Mediums • Mobile Device • Touch screens • Dynamic Signage • Web • Brand Ambassadors • Print post cards The mediums used in eim™ are designed to accommodate all consumers regardless of demographic, technical capabilities or level of brand interest.
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