Quick tips in how to use social media in a crisis

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Uploaded by on Nov 14, 2011

The IABC in cooperation with ZN hosted a workshop last October on the use of social media in crisis communication. ZN captured the insights from Philippe Borremans the Chief Social Media Officer at the Van Marcke Group, Caroline Sabriel who is an expert in crisis communication and Aurélie Valtat who is responsible for online communications for the European Council.

This second interview for IABC's workshop on the use of social media in crisis communication is with Caroline Sabriel. Caroline is an expert in crisis communication with over 20 years' experience in risk and crisis management for corporate and public affairs. Listen to her thoughts on the role of social media in organizations today and her list of tips.

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