Michael Tchong speaking at the Marketing Institute's National Marketing Conference in Dublin in 2008.
One of the world's leading trendspotters discusses how global supertrends are truly reshaping your customers and markets. You need to understand these in order to take advantage of them. There is so much noise coming at you - learn how to sort through it in this session.
Michael Tchong's intuitive sense for reading the future has earned him an international reputation as one of the savviest thinkers of the information age, tracking consumer trends and translating them into emerging opportunities for marketers. From his California base Michael has developed a host of successful media and technology companies to help consumers and businesses harness the potential of new innovations, including Ubercool, the next-generation social-engagement marketing company aimed at trendsetters.
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