Solar-Powered iPhones? Rethinking Energy with Robert Brunner

Complete Premium video at: http://fora.tv/conference/hsm_wif_2010

Ammunition Group founder Robert Brunner reveals his latest venture: user-friendly solar power for handheld devices. Brunner says the goal behind the company, called Regen, aims to encourage users to rethink their energy consumption.

To view more highlights from the HSM World Innovation Forum 2010 series, visit http://www.youtube.com/view_play_list?p=88C0567991E989D6

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The world's greatest thought leaders in the field convene at the World Innovation Forum to provide actionable insights into the central issues at the heart of innovation today -- Marketing, Web 2.0, Health Care, Social Media, Design, Technology, Education, Green.

Ammunition CEO Robert Brunner on innovation and design:

Why design or die should be your new mantra: From nice-to-have to business weapon

How your company can use design to carve out a new space

How the design of products and services creates and emotional connection, reinvents an industry, builds bulletproof brands

How to use design for customer experience supply chain management

How iconic design driven companies behave: Nike, Apple, BMW, Ikea

Robert Brunner's career as an industrial designer is iconic in the high technology arena. His work has spawned numerous brand-defining designs during the past two decades.

Brunner's work has been widely published in North America, Europe, Asia and Australia. His product designs have won 13 prestigious IDSA Awards from the Industrial Designers Society of America and Business Week, including 7 best of category awards, as well as numerous other prestigious industry awards throughout his career. Robert Brunner's work is also included in the permanent collection of the Museum of Modern Art (MoMA) in New York and the Museum of Modern Art San Francisco Permanent Design Collection.

Robert Brunner is co-author of Do you matter? How great design will make people love your company (FT Press, September 2008).

Category:

Science & Technology

Tags:

• solar
• power
• iphone
• phones
• peripherals
• computer
• personal
• electronics
• apps
• storage
• battery
• fora.tv
• foratv
• fora
• tv
• ammunition
• group
• robert
• brunner
• HSM

[ChappyCave]

BEST!!

[schussuk]

My hiking backpack has a solar panel attached to it, all of my hiking buddies have one as well and at night we get enough light for our tent and even for our computers to write things down... every household must have one as a reserve energy just in case of power failures...

[PhiloTrek]

In November it will make nine years that I have solar panels on both sides (East and South) of my roof, lots of my neighbours have them as well... we had them chipped from Germany, now they are sold everywhere...

[0lympia2008]

@Valdris1987 - really, what do you want corner street vendors? Just curious, please explain...

[0lympia2008]

So many things could have been solar a long time ago, but like batteries companies and Petrol provider won't like it, they are the ones that suppress it for years!!

[Scarletface08]

My car upper dashbooard is so hot boiling sometimes, can't we get a couple of solar panels on there?

[Asiablue]

An increible 75% of all energy use is only for cars and buildings. All that gas and air conditioning takes a lot out of the Earth. A couple of companies (one in South Korea) have developed transparent solar cells that can be made into windows for your car, house and office buildings. Forget black panels! Imagine an electric taxi or bus powered by it's own windows to the sun, or hotel elevators supported by the morning light of the front lounge display. The future is awesome!

[freesk8]

I'll buy one of these!

[LordNapalm]

Got the Solio Mag.. it's really cool.

[studioXforum]

@suroj

Do you mean energy? :D