Short Sale Leads? Real Estate Lead Generation Question of the Day!

http://retechulous.com/2010/08/10/short-sale-leads/ - here's our answer to the question how can I generate more short sale leads and listings? This is the 2nd question in our real estate lead generation question of the day series. Please let us know what you think good or bad and of course share!!

Here are a few outside of the box approaches for attracting short sale sellers.

•Scan your MLS daily for Expired Listings. When you notice properties expiring that seem to be fairly overpriced, there's a chance that the price hasn't been reduced because the seller wouldn't be able to pay off the mortgage. Many agents are afraid to recommend and go down the short sale route, so it's possible that the last agent was more content to let the listing expire then to offer a solution he/she wasn't comfortable with. Go knock on the doors of these overpriced propertunities, drop off a "How to Short Sale Your Home" package of some sort.
•Create a free report with suggestions for ways to handle being behind on mortgage payments. You could offer this via a squeeze page, or as part of a blog post, then promote the content with a Facebook ad to get quick exposure. Don't mention the word short sale though (Facebook seems to reject these ads for whatever reason), instead just offer the suggestions for what a person should do when behind on mortgage payments.
•Create a "Behind In Mortgage Payment" support group at Meetup.Com. Don't hold the meetings intent on getting business. Instead, do this as a way to genuinely help people who are feeling home payment related stress. (Do remember that in some cases the best advice truly is to walk from the property, and don't put your desire for earning a commission ahead of this advice.) Be a friend and trusted advisor first, GCI will follow.

Category:

Education

Tags:

• real estate lead generation
• short sale leads
• short sale postcards
• short sale letters
• short sale sellers
• realtor marketing
• real estate marketing