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CEMEX

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Uploaded on Dec 28, 2011

Gilberto Garcia, Director of Innovation at CEMEX, the third largest building materials company in the world, explains how the company's need for a global online collaboration platform lead to the creation of Shift, the company's internal social network based on IBM Connections. Shift enabled CEMEX employees worldwide to exchange ideas, resources, and expertise regardless of their geographic location, thus accelerating the rate of innovation across the company and speeding up the time-to-market for new products.
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