Recognizing that there is a growing trend of elderly Singaporeans living by themselves, how do we regularly find new ways to help them live independently?
Alexandra Hospital collaborated with The Idea Factory to design a 3-day user-centred process which they could run regularly to generate ideas to improve elderly homecare. In the pilot run, we worked with 50 ABN AMRO bankers to see what new ideas could emerge when people who had obviously no healthcare expertise went through this process. When the CEO and senior medical professionals from Alexandra Hospital came in on Day 3, they were amazed at how the bankers were able to generate simple yet effective ideas using this process.
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