Adam Greco on Demandbase, SiteCatalyst and Marketing to your Sweet Spot

Adam Greco from Web Analytics Demystified talks about Demandbase Real-Time Identification, and how it adds value to Adobe SiteCatalyst by providing account-based insight into a B2B comapny's web traffic.

Today, digital technology is enabling BtoB marketers to monitor, measure and map the paths their Web visitors take on the road to conversion, but it is harder to identify which visitors are the truly valuable ones ... the "Sweet Spot" companies that are the ones most likely to actually become revenue.

In marketing, that technology increasingly takes the form of Web analytics platforms, which today provide marketers with great mountains of data concerning the number of individuals visiting the corporate website and their activities while they are there. Sweet spot here we come, right?

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