Hombase Transform Carlisle Railway Station by Leo Burnett.mov

Homebase transforms Carlisle railway station

Building on their current campaign of transformations of unusual spaces, Homebase launches their newest
TV commercial on Sunday 7th March. The new 60" TV commercial, by Leo Burnett London, takes the campaign
in a new direction with the transformation completed for real in a working station.

The work shows the main platform area slowly metamorphosising from a bland and tired environment to one where a bridge becomes a rainbow of paint, we see a giant chandelier of lights and a platform becomes a
garden complete with everything from loungers to barbecues. Providing a canvass that displays Homebases huge range of products, the commercial shows how anywhere can be made wonderful and homely.

The integrated campaign also includes PR, digital and a cross channel media partnership and community engagement programme.

The transformation of Carlisle station is part of a programme to "transform the nation". As part of the campaign, Homebase are launching a competition to change a local community, as nominated by the public on www.lovehome.co.uk/transform. Given the 7,000 people on Facebook who wanted to make the Carlisle station changes permanent, there is likely to be some calls for stations across the UK to be part of those nominations.

Category:

Entertainment

Tags:

• Hombase
• Carlisle
• Final

[Daffodilish]

great ad,great idea,if more stations were like this we`d all be less based at home.johnboy

[Daffodilish]

great ad,great idea,if more stations were like this we`d all be less based at home.johnboy

[Daffodilish]

great ad,great idea,if more stations were like this we`d all be less based at home.johnboy

[blade3337]

@billybob7688 thanks i was in it!!! no lie ing

[SUMBURGH]

but the thing is it looks crap. there trying to say you can transform any area with homebase? you quite clearly cant!!

bad advertisment..

[billybob7688]

great

[billybob7688]

i love that advert *****