You are a Brand!

Interview with author, Catherine Kaputa, about her new book, U R a Brand! How Smart People Brand Themselves for Business Success, winner of the Ben Franklin award for best career book, 2007. Catherine is a brand strategist, speaker and writer, with a branding background from Madison Avenue to Wall Street to the halls of academe to foundering her own New York City-based brand strategy firm. Catherine talks about how to apply the rules of branding to your most important product - You.

Category:

Howto & Style

Tags:

• catherine kaputa
• brand idea
• branding
• entrepreneurs
• creation
• story
• personal branding
• branding for entrepreneurs
• business idea
• small business
• small business marketing
• small business branding
• speaking
• speakers on branding
• entrepreneur workshop
• how to brand your business
• how to name your business
• branding tips
• intrepreneur
• You R a Brand!
• Branding for Entrepreneurs
• Art of Branding
• branding talks
• professional development

[CatherineKaputa]

The title of the book is U R a Brand! How Smart People Brand Themselves for Business Success which won the Ben Franklin award for Best Career Book 2007. (You have to use the text message spelling of the book to find it.

Catherine Kaputa

[JontyKilpatrick]

@TheWatcherXYZ SO you didn't listen to it then.

[abigailbaker48]

Thank you very much for the share. You have some great uploads, keep it up!

[anandaleeke]

Great video

[TheWatcherXYZ]

Aren't you sick and tired of these type of video, where they pretend to give you information and advice? What they are really trying to do is waste your time and get you to buy their stupid book that would have anything really useful in it. book. the book would be 20 chapters of psyching you up, then the last chapter would have the info in it.

[jackies35]

Awesome! dif·fer·en·ti·ate!!  Great thing!

[ramsoid4000]

Im her son and She's got a new book too.

Its called The Female Brand

[PatriciaMakhulo]

This is awesome stuff! I am always looking to learn and I have been hankering for a good book to read. So I put a video today on the subject of self branding.  Spent most of the day researching and somehow stumbled upon this! I can't wait to read the book!