Interview with author, Catherine Kaputa, about her new book, U R a Brand! How Smart People Brand Themselves for Business Success, winner of the Ben Franklin award for best career book, 2007. Cather...
Interview with author, Catherine Kaputa, about her new book, U R a Brand! How Smart People Brand Themselves for Business Success, winner of the Ben Franklin award for best career book, 2007. Catherine is a brand strategist, speaker and writer, with a branding background from Madison Avenue to Wall Street to the halls of academe to foundering her own New York City-based brand strategy firm. Catherine talks about how to apply the rules of branding to your most important product - You.
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The title of the book is U R a Brand! How Smart People Brand Themselves for Business Success which won the Ben Franklin award for Best Career Book 2007. (You have to use the text message spelling of the book to find it.
This is awesome stuff! I am always looking to learn and I have been hankering for a good book to read. So I put a video today on the subject of self branding. Spent most of the day researching and somehow stumbled upon this! I can't wait to read the book!
Autoshare makes certain YouTube activities public on the services you choose. Select only the services you are comfortable with - like Facebook, Twitter, or Google Reader - to let your friends know what you like on YouTube. You can turn Autoshare off at any time.
dif·fer·en·ti·ate!! Great thing!
Its called The Female Brand
Catherine Kaputa