["A-Ha!" TV] Measuring Social Media ROI

"How do I measure my social media return on investment (ROI)?" That was the number one questions marketers had, according to the 2010 Social Media Marketing Industry Survey published by Michael Stelzner and sponsored by Social Media Examiner.

During the 2010 Social Media Success Summit, Jason Falls of Social Media Explorer delivered a webinar focused on just this question, and here, Allen dives into three ways to measure ROI specifically for the microblogging platform Twitter:

1. Ask. Get your answers from the horses' mouths! If you don't already ask your customers where they heard about you...even if it's from traditional sources like radio, print, TV, or - say it isn't so - yellow page ads...then it's time to start asking.

2. Track. Install software like Google Analytics on your website that can show you where your traffic is coming from, the path they follow through the site, and your sales conversion rate.

3. Promote. Rather than just looking at the month-by-month numbers, create a special promotion and look at the results of that one campaign to see what the ROI is like across your different platforms, including Twitter.

The fact is, measurement truly is possible. The tools and tactics are out there. Go to it! And drop your measurement questions at http://facebook.com/AhaYourself if you need help.

Category:

People & Blogs

Tags:

• stacey lucas
• veggie art girl
• dell outlet
• surveys
• tracking
• testing
• social media explorer
• jason falls
• social media success summit
• #smss10
• twitter
• return on investment
• ROI
• measurement

[VarelaSara]

Interesting idea to talk in your car, but the driving actually made me dizzy!