Shuffle 2011: Ashley Friedlein - CEO, Econsultancy

Essence Digital Website:-
http://bit.ly/EssenceDigital

Essence Digital Facebook:-
http://facebook.com/essencedigital

Essence Digital Twitter:-
http://twitter.comessencedigital

Essence Digital Google+:-
http://bit.ly/xv12Z4

For the fourth year running we hosted Shuffle at The May Fair Hotel, on the 20th October, 2011 from 2.00pm. Our goal was to bring together the major players in the digital arena to talk, debate and ponder on what we're all doing in the space and more importantly, why we're doing it.

Ashley talks us through the world of data-driven decision making, with insights on how online data can be the biggest opportunity and challenge for online marketers. He shares real data from Econsultancy.com to show how it is used internally to help understand and drive business decisions around social media, mobile and video usage. Ashley highlights that it's important to know what works for your customers and business by using data to help you determine what you should do, as opposed to doing what you think you should do.

Category:

People & Blogs

Tags:

• shuffle
• essence
• digital
• essence digital
• London
• event
• talk
• Live
• Talking
• Reel
• Chat
• Demo
• Ashley Friedlein
• overview
• speakers
• Media
• ebay
• arsenal
• Econsultancy
• 2011
• pottermore
• Media (communication)
• Mass Media