Professor Regan's Nursery

This is a 5 min clip from the hour-long BBC2 programme Professor Regan's Nursery which looked at products suitable and unsuitable for children. Professor Regan takes a refreshing, fact-based look at breakfast cereals.

Category:

News & Politics

Tags:

• cereal
• sugar
• professor
• regan
• kellogg's

[kelloggspressuk]

Great that this clip is stimulating further debate on sugar.

Wed like to clarify that this was an independently produced programme. The conclusion of this particular clip does tend to surprise many people because it is commonly misconceived that sugar is linked to obesity.

This misconception is understandable and exists because often foods that contain high levels of sugar also contain high levels of saturated fat, which can be linked to obesity.

This is not the case for cereals.

[kelloggspressuk]

Again, thank you for your comment. Just to reassure you, a 30g bowl of Frosties contains 2 teaspoons of sugar in totality. This works out at 12% of your guideline daily amount (GDA)

There are lower sugar options available such as Rice Krispies and Corn Flakes (both 3% of your GDA) for anyone looking to cut down their sugar intake at breakfast time. Thanks again.

[kelloggspressuk]

But you dont have to take our word for it, we do believe that the views of the scientist at the end of the clip who has spent years researching the subject are worth listening to.

[kelloggspressuk]

Always good to get feedback but it might interest you to know that this is a clip from a programme which appeared on British television and was produced by the BBC, the UKs national independent broadcaster. Kelloggs did not have any input or influence in the direction or conclusion of this programme. But we did agree to take part so that we could provide some facts on a few of the myths that surround out products.

[pinstripesandpedals]

Sugar is directly, causally linked to obesity. Ingestion of carbohydrate raises blood glucose, which triggers the insulin response, lowering blood sugar by signalling its conversion into metabolites (if needed), or storage as fat.

Chronic ingestion of ANY medium to high glycemic load (nb: GL, not GI) carbohydrate leads to eventual down-regulation of insulin receptors (insulin insensitivity), leads to chronically eleveated insulin, leads to over-storage of fat, leads to obesity.

[mvflyhalf]

Conclusion: feeding your child nutritionally inferior foods is better than not feeding your child anything at all. Thank you for your completely insignificant scientific claim.

The info gained from meeting with Kellogg's nutritionist holds zero credibility and shouldn't contribute toward any conclusion whatsoever. And who is that fat lady telling us sugar (or processed carbohydrates for that matter) has nothing to do with obesity?

A disgrace this is trying to pass for acceptable information.

[iaretotalsykow]

no evidence to suggest sugar causaes obesity?????

SUGAR MAKES YOU FAT AND CAUSES DIABEITES: FACT

[dibeling]

Please link the study that shows saturated fat leads to obesity

[madmax200769]

The BBC has become a byword for quack medicine and junk science

This is nothing new. Eric A Blair, working in wartime propaganda at the BBC took the initials BB for his "Big Brother". Auntie Beeb has a life-long history of being a British propaganda mouthpiece for the state; and in the UK the state is certainly an arm of international commerce.

I have no idea how all these female dieticians we see everywhere manage to get qualifications but the Beeb seems pretty good at finding them

[Clarion13]

That is HILARIOUS! No evidence linking SUGAR with obesity???? ALL sugars and carbs raise Insulin levels and then they get stored as fat.

Look for lectures by Gary Taubes (google) and read his book "Good Calories, Bad Calories."

:)

[belovedideas]

Great way to keep your sugars and carbs low at breakfast? Eat an egg. Toss the nutritionally bereft cereal to the birds.

[pinstripesandpedals]

All sugars are carbohydrates, but not all carbohydrates are sugars.

All carbohydrates, save for fibre (good) and fructose (esp. bad for the liver in chronically high doses) are metabolised and regulated in roughly the same way though.

That a bowl of Frosties contains "only" two tsp of sugar is irrelevant because it raises the glycaemic load of the whole meal. 87% of Frosties is carbohydrate. 37% is sugar. 50% is starch, which is rapidly converted to sugar once eaten anyway.

[pinstripesandpedals]

Further, eating fats with carbohydrate doesn't increase the uptake or storage of energy, but retards it -- which is why endurance athletes are told not to eat fats during events.The degree of saturation of fat doesn't alter the speed with which it's metabolized or stored.

The claim that "often foods that contain high levels of sugar also contain high levels of saturated fat" is also somewhat misleading. Sugar is a regularly higher in products which claim to be "diet" or "low fat".

[petercaddy]

"Most of the evidence would suggest that there isn't a relationship with obesity, of sugar itself" - this is a joke.

Ironic that that Kellogs should post this video, all it does is make them look incompetent and misinformed.