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Seth-Godin-Linchpin-Part4.mov

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Uploaded by on Feb 16, 2010

http://LinkedOC.com Most known from the TEDtalks and TED conference: "In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones." Seth says, "Fear is the most important emotion people can feel." In this segment I asked Seth about his favorite book. What book of his does HE like most and why? Seth also explains the writing process of one of the most read blogs in the world; Seth's Blog.

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  • I would feel a lot better if Seth Godin was big brother.  I'm going to smile every time I use my microwave now.

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