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ADInstruments: Growing your business in the cloud

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Uploaded by on Jul 27, 2011

From small beginnings, specialist manufacturer ADInstruments has grown rapidly, exporting more than 95 percent of its products through 11 subsidiaries and 40 distributors worldwide. Chief Executive Officer, Graham Milliken, talks to Australia's GadgetGuy, Peter Blasina, about how salesforce.com and the cloud enabled his company to achieve its global reach and improve sales efficiency by 25 percent.

To find out more visit http://www.salesforce.com/au/gadgetguy

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