Leveraging Celebrity

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Uploaded by on Feb 11, 2009

How Music-Industry Partnerships Can Help Brands Reach Target Demographics.

Panelists:
Moderator: Anjula Acharia Bath, CEO & Co-founder, www.desihits.com
Rohan Oza, Chief Marketing Officer, Glaceau
Roy Edmondson, Partner, Global Brand Practice, Ketchum
Liz Schimel, Global Head of Music, Nokia
Charlie Walk, former President, Epic Records & current President/CEO, CWE Media, in partnership with Endemol USA

Category:

Entertainment

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Standard YouTube License

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