Levi's Go Forth "America"

The Levi's America spot sets the tone for the new Go Forth campaign: America is going through a challenging time, but the American spirit of self-reliance will persevere. The spot was directed by a young American filmmakers, Cary Fukunaga. The audio used in the commercial is widely believed to be an original wax recording of Walt Whitman reading four lines of his 1888.

• Category

  Film & Animation

[zeppzo4]

I understand why people are so easily conflicted towards these ads, but I think most people are overshadowing the basis of what this Ad Campaign stands for: That these aren't for the well marketed youths of today's American culture, that they aren't just another plastered logo on a rip off brand of jeans. It shouts out and reminds us that Levi's was first in the rugged American jean look, and forever will be passed down to youth. It is not bastardizing Whitman's vision of America, it is agreeing

[jd lund]

@MrUrbanExplorer, as opposed to other clothes that are made in? It's not like America does much clothes manufacturing anymore. It's the price of progress. American workers have legal rights and receive much higher wages than people in China, the Phillipines, Malaysia, etc. It costs a lot more to manufacture here and consumers seek whatever is cheapest regardless of the consequences. So of course unskilled or low skilled manufacturing jobs are outsourced. It's still a good commercial.

[ShuichiAmy]

Owen Pallett got me here <3

[hoffa58]

this ad still doesn't make me want to buy jeans

[Jesscersize]

Yes, those of us who can see the humor of Walt Whitman as the new face of Levi's who has transcends from a loafing individual to an all knowing

[John P]

SO WHAT IF IT HAS LEVIS AT THE END! IT IS STILL A PIECE OF ART!

[Erica Williams]

ha i love walt whitman's voice it sounds so raw and amazing

[jcalifano4]

To celebrate your product as a symbol of American ideals - freedom, justice, equality, individuality - and to then outsource your labor to countries who have no respect for those ideals, countries which do nothing in the face of starvation wages and workplace crimes, shows a lack of integrity - A boldfaced lie.

Levis supports the unfair extortion of cheap foreign labor. Don't let this commercial cause you to forget that.

[brghost23]

Making what too big? Too big of a government? That's Communism. The problem is, in a system like Communism, there is always a group of elitists who manipulate everyone else. THOSE people make every decision, and usually for the good of themselves. Everyone else is stuck in miserable poverty, with no individuality, no incentive to work and no incentive to live. Its ridiculous. Its funny that people blame Capitalism for feeding the wealthy. In reality, Communism does that.