Mattoni spring water: Water Dress

www.lushbling.com

Credits:

For the new Mattoni mineral water campaign, the italian production company assigned Matthias Zentner from Cow and Boys as a director. The Czech supermodel, Hana Soukupova wears almost nothing, just a water-dress added in the 3d process by Blackmountain and Velvet.

The water dress itself was a great challenge since it's the first time in a moving water dress has been created. The main challenge was finding a concept for the dress that gave it both a design and volatile, liquid properties. The research and developpement department experimented a lot untilthey had a behaviour that is both naturally fluid and stylized enough to be recognized as a dress worthy top model.

For the creative process Blackmountain wrote their own fluid simulation force in Maya, and by carefully using particles forces they were able to give them the shape of the dress. The designer then combined several passes of particles in Houdini, created a water surface, and rendered it out of using an animated version of Hana as a holdout for reflections and refractions. The resulting particles were then deformed and transformed into liquid surfaces in Houdini, and rendered in Houdini mantra renderer, using physically based mode. Additional splashed were done in real-flow. In order to get such a perfect adoption to the model, Hana was created as a 3D Bodyscan. In the compositing some real water layers were combined with the artistic 3D water.

The shooting was performed on 35mn in 2 long nightshoots in Carlsbad.

Client: mattoni karlovarksé minerální vody, a.s.
Agency: mpg srl., italy
Creative director: dario mondonico
Copywriter: antonio pinter

Production: cow & boys, italy
Producer: fred turchetti, stefano patrizzi & carlo giudice
Direcor: matthias zentner
Dop: torsten lippstock

Post: velvet
Editor: jochen kraus
Producer: julian büchner & gustaf richter
Vfx: black mountain studios
Vfx supervisor: andreas illenseer
Td´s: daniel stern & abdelkareem abonamus
Artists: enrico seiler, stephan habel, christian mumba, tobias ott, adam wasierski & nico conte
Music: eartha kitt
Service production : czech connection

Category:

Film & Animation

Tags:

• ad
• ads
• advertising
• video
• tv
• commercial
• commercials

[Jannupoika]

I would fuck everything in this video.

[pz3798]

0:40 There is BITCH next to these two women

[trollkors78]

Just watch this: /watch?v=RDJ8wWaQvic&feature=r­elated

[trollkors78]

Today's owner of MATTONI Comp., businessman Pasquale is a damned bastard who's calmly watching, what happens with the little spa town "Lázně Kyselka" - many buildings of this spa-resort (built by Mr.Mattoni self in 19th century) are decaying and are going to be destroyed. Mattoni Comp. is the owner of this objects which belong to the cultural heritage of Czech Republic. Mr. Pasquale is only grabbing money from the mineral waters of our fatherland and fucks with Czech people.

[TheHBIC808]

i want that dress for my prom

[ivylsp]

The Oil companies are trying their best to stop free energy ideas from spreading to common ppl.

We need to put an end to this corruption ,start generating your own electricity now.

Visit LT-MAGNET-MOTORdotCOM and get the blueprints . Join the Revolution!!

[alexlouder]

that was SERIOUS squirting.

[DisneylandWalt]

Take My Love by Eartha Kitt

[jkhiphop]

good~

[brnrtch]

take my love by eartha kitt

[harrypotter12321]

What is the name of the song?