Young Lions Film Competition 2008 - Italy (Bronze Medal Winner)

The Competition
27 teams from around the world had just 48 hours to film and edit a one minute commercial shot entirely on a mobile phone.


The Client
MTV Switch is a climate change campaign launched by MTV Networks International in 2007. The campaign aims to inform, entertain and encourage climate conscious behaviour amongst global youth. It is a multi-screen campaign (TV, mobile & web), but a key objective is that all content drives traffic to www.mtvswitch.org. At the MTV Switch site people will be able to find out more about how they can make positive changes to their lifestyles in ways that make it cool to be green.


Aim
To promote the idea that its cooler to have a low impact on the world around you that you dont need to consume to have fun. Concepts should focus on stories and actions NOT an explicit environmental message. There are enough climate change campaigns to send the message that people need to stop certain behaviours, the goal of this campaign is to show them what they should do instead.

Category:

People & Blogs

Tags:

• cannes
• lions
• advertising
• film
• mtv
• switch
• creativity
• young
• creatives
• world
• gold
• winners
• 2008

[nalejbank]

Google: The Great Global Warming Swindle (video) - if you are still open minded. If you are a captive of the marxist led anti freedom evinronmental extremist movement then you are beyond hope.

[evemusico]

This video is great. I'm brazlian but I didn't like the brazilian's video.

[Kiara72]

este video es mucho mejor que los otros. Debió ganar la medalla de oro.

[rapaddiction]

Wicked execution! Those skillz are awesome!

[bludee11]

this is so much better than the gold and silver winners

[InsanePigeon]

this rlly should have taken the gold!

mad skills.

[bananaman15dead]

i dont particularly like the clip that won, this and the american entry are both much better

[sohify]

the best!!!

[ennio91]

Italians do it better.

;)