J. Gillies's topic at Com on Top Forum was "Communicating Innovations - how to communicate something which does not even exist?" - In 2010, the physics program of the LHC at CERN got in the full glare of the media spotlight. He explains how the lab's comms team turned particle physics into a hot topic and made an opportunity of everything that came its way, from "Angels and Demons" to black holes...
"I am absolutely convinced that everybody is a scientist... Your first audience is your organization." - James Gillies, Head of Comms at CERN, Switzerland. His PPT is here: http://forumdavos.com/presentations
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