10th Digital Dealer Conference & Exposition Speaker Matthew Belk

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Uploaded by on Jan 24, 2011

Google Places is more important than your website

Changes in Google has made it imperative that you know how Places work.

Google has recently made changes in search so that their business profile pages called Google Places shows as high as your own website. You should expect that a great number of customers that plan to go to your website will go to Places instead.

In this session you will learn:

•To take ownership of your Google Places page
•How to get customers to give you online reviews
•How to create a Google Alert
•How to use Google Places Analytics
•What other profile pages you should pay attention to

We have a no-nonsense approach that will leave you with the practical knowledge to do these items yourself or hold a vendor accountable to do them for you.

Matthew Belk is an online change agent. He specializes in making complex issues simple.

Matthew Belk is an automotive change agent. His job is to take sometimes complex technology and theory and communicate it in a way that will help sell more cars. He is chief of ideas with Better Car People where they find innovative, cost effective ways to help dealers navigate the online jungle. With over 15 years experience in the automotive industry, Belk draws significant knowledge from his 11 years with the Hendrick Automotive Group, one of the nation's pre-eminent dealer groups. Charged with heading up Hendrick's eBusiness initiative, in 2007 alone, Belk helped drive an unprecedented 27,000 e-business sales.

Outline

Take ownership of Google Places
1.To take ownership of your Google Places page
2.How to get customers to give you online reviews
3.How to create a Google Alert
4.How to use Google Places Analytics
5.What other profile pages you should pay attention to

For more information on the 10th Digital Dealer Conference & Exposition, visit our website at http://www.digitaldealerconference.com

** The 10th Digital Dealer Conference & Exposition is not affiliated with Brian Pasch, PCG Strategic Digital Marketing, Automotive SEO, Dealer-SEO, Pasch Consulting Group or the Automotive Marketing Boot Camp in Orlando, FL on April 16-18, 2011. Digital Dealer, Dealer Communications and Digital Dealer Conference & Exposition has had no discussions or agreements with Brian Pasch, PCG Strategic Digital Marketing, PCG Consulting, Automotive SEO, Dealer-SEO or Pasch Consulting Group for any affiliation between these two events now or in the future.

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