Virtual Exhibitor and Sponsor Success -- Conversation with John Grosshandler

Michael Doyle, Executive Director of VEI, spoke with John Grosshandler, Director of Virtual Engagements for Maritz, about how to ensure exhibitor and sponsor success for virtual events.

Highlights from the conversation:

- Launch of eCom Expo in 2004 was one of the largest, longest-running virtual expos

- Set expectations with virtual exhibitors which differs from physical events




- Virtual exhibiting is more for brand awareness which may be earlier in the sales process

- Sales leads will have deeper information due to the reporting




- John provided tips and best practices, such as making the process easy for exhibitors from building booths to following up with leads

Category:

Education

Tags:

• virtual edge
• virtual edge summit
• virtual edge institute
• michael doyle
• john grosshandler