With the tagline "Ready to work...Right out of the box," Pittsburgh Technical Institute, in partnership with 3PC Media, made clear that their students, upon graduation, are uniquely prepared for workplace success. But it would take more than words to get this message across, so they created actual "Grad in a Boxes" and sent them off to employers across the region. PTI President Greg DeFeo and Scott Hallam, vice president at 3PC Media, join Bill to discuss this creative awareness campaign and the effect it has had on the hiring of recent PTI grads.
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