Fatal Error 4 - Poor Booth Design and Layout - by Michael Curtiss, the Trade Show Mentor -
If you exhibit at a trade show, you want to put your best foot forward and make a positive impression on your prospective and current customers.
A poorly designed, poorly laid out and shabby exhibit area will turn people away and they will go to your competitors.
Effective exhibitors use outstanding booth design to attract more traffic. You have about 10 seconds to visually attract someone to your exhibit? Is your exhibit visually attractive? Does it stand out from the crowd?...grizzlygrape.com/7fatalerrors-ebooks-software.htm
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