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Measuring social media awareness 3

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Uploaded by on Mar 31, 2010

Filmed at TFM&A 2010, Karl Havard for Econsultancy talks on measuring social media effectiveness.

Karl covers
• Bringing the social web/social media into context
• Understanding its value and how to measure it
• Key advocacy tips and tricks to enable your customers to "spread the word"
• References to real life examples from UK brands both big & small

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