Put Yourself In Her Shoes

Kuwait has the highest ratio of domestic workers to citizens in the Middle East. The country's more than 660,000 migrant domestic workers constitute nearly a third of the work force in this small Gulf country of only 1.3 million citizens. But domestic workers are excluded from the labor laws that protect other workers. They have minimal protection against employers who withhold salaries, force employees to work long hours with no days off, deprive them of adequate food, or abuse them physically or sexually.

Music by Anouar Brahem

Category:

Nonprofits & Activism

Tags:

• kuwait
• human rights
• Human Rights Watch
• domestic workers
• PSA
• Middle East
• migrant workers

[KrayzeBlayzer]

@alm0nd

Maybe they want the maids to know that people are actually doing something?

I'm just guessing here.

[alm0nd]

@KrayzeBlayzer But the domestic workers themselves are not who this ad is talking to, are they? It talks to the housewives who should put themselves in the worker's place. Thus, it the ad should be in the housewives language.

[KrayzeBlayzer]

@alm0nd

Because many house workers in Kuwait speak English and don't speak Arabic.

[ChristinaKuwait]

@alm0nd Great point of view. I have to admit, I agree with what you just said.

[alm0nd]

@ChristinaKuwait If most Kuwaitis speak English then all of them speak Arabic, it's a matter of understanding the target audience, that's Advertising 101.

'English is a global understood language', and that leads to the fact that this ad is directed 'globally'. Meaning it was made to show the 'world' that there is a human rights problem in Kuwait. That's not wrong in my opinion, it's just presented in the wrong way. This is not an attempt toward a solution, it's more like finger pointing.

[ChristinaKuwait]

I mean ( don't treat their maids in a good way )

[ChristinaKuwait]

@alm0nd Because most Kuwaitis speak English. And the campaign is not for Kuwaitis only! There are non-Kuwaiti people here whom don't treat their maids in a bad way.

English is a global understood language.

[mrmars16]

We have in Kuwait domestic workers abuse, it's really so easy to cut it out, some country's like the Philippine should have some dignity and stop sending us people to slave. It's that simple.

[cbaGAGA]

i'm in kuwait and everybody i know treat their housemaids better than this housemaid in her home, they get stuff they used to dream about them b4 they come here , this is sad cuz it reflect us in a bad way,

[alm0nd]

If the target of this campaign are 'Kuwaitis' then why is it in English?