Iceland will have to go on without the option of supersizing, McDonald's will close due to falling profits caused by the collapse of the Icelandic krona. The current economy has made it too expensi...
Iceland will have to go on without the option of supersizing, McDonald's will close due to falling profits caused by the collapse of the Icelandic krona. The current economy has made it too expensive to operate the franchise. Iceland's three McDonald's restaurants - all in the capital Reykjavik - will close next weekend.
Jon Gardar Ogmundsson, the owner of Lyst Hr., the McDonald's franchise holder in Iceland, said the economic situation had made it just too expensive to run the business.
Lyst was bound by McDonald's requirement that it import all the goods required for its restaurants - from packaging to meat and cheeses - from Germany.
A Big Mac in Reykjavik already retails for $5.29 but the 20 percent increase needed to make a decent profit would have pushed that to $6.36.
That would have made the Icelandic version of the burger the most expensive in the world, a title currently held jointly by Switzerland and Norway where it costs $5.75.
The decision to close the Icelandic franchise was taken in agreement with McDonald's Inc. after a review of several months. Ebru News
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I wish the rest of counties close down this shit fast food.
Watch the movie "super size"