Europe Iceland Say's Goodbye to the Big-Mac

Iceland will have to go on without the option of supersizing, McDonald's will close due to falling profits caused by the collapse of the Icelandic krona. The current economy has made it too expensive to operate the franchise. Iceland's three McDonald's restaurants - all in the capital Reykjavik - will close next weekend.

Jon Gardar Ogmundsson, the owner of Lyst Hr., the McDonald's franchise holder in Iceland, said the economic situation had made it just too expensive to run the business.

Lyst was bound by McDonald's requirement that it import all the goods required for its restaurants - from packaging to meat and cheeses - from Germany.

A Big Mac in Reykjavik already retails for $5.29 but the 20 percent increase needed to make a decent profit would have pushed that to $6.36.

That would have made the Icelandic version of the burger the most expensive in the world, a title currently held jointly by Switzerland and Norway where it costs $5.75.

The decision to close the Icelandic franchise was taken in agreement with McDonald's Inc. after a review of several months.
Ebru News

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[tomcat624u]

MC DONALNDS HAS CRAPPY FOOD THAT WILL MAKE YOU FAT AS A PIG IF U EAT IT ALL THE TIME! HAHAHHA I KNOW I WAS A COAST TO COAST TRUCKER FOR 20 YRS, SO I ATE MY SHARE OF MC'S!

[tomcat624u]

DOES IT RAIN IN ICELAND ALOT? IT LOOKS LIKE I MIGHT WOULD LIKE TO LOVE TO LIVE IN ICELAND!!!

[cheeriosinabowl]

McDonald's is not cheap! They charge a lot of money for their crappy food.

Icelanders have already long forgotten about those golden arches.

[roadyrider]

Icelanders, consider yourselves Blessed!

[Kaylanthedj]

damn in queens, ny, usa. a big mac is 3.79 bucks!!!!!!!!

and also there is a deal for 4 bucks for 2 bigmacs!!!

[Kaylanthedj]

@mysanjose haha thats funny *chomps big mac*

[ILYAS06]

Better. Doner Kebab is the Best

[Ohsta6t2]

@mysanjose BAD PREDICTED NEWS AND COMMENT

Moron, McDonald's isn't going to close its restaurants soon.

Super Size Me moral is NOT to never eat the chain's products again. It is that you shouldn't eat McDonald's everyday especially not 3 of its meals a day and super sized.

[gjc82071]

EXPENSIVE! Cost wise, eating @ a Mc'D's in some European countries is literally like "going out to eat". It's not just "cheap eats" like it is here in the USA. I'm not sure but, I doubt they have the $1 menu in Europe?

[rodgaset]

I'm sooo glad my country (Argentina) has 187 McDonald's restaurants troughout the nation even though a similar crisis had to be faced here in 2001.