How Starbucks Built a Global Brand, UCLA

Starbucks Chairman, President and CEO Howard Schultz in conversation with Dean Judy D. Olian

Visit UCLA Anderson School of Management
http://www.anderson.ucla.edu/

Click here for more Distinguished Speaker Videos from UCLA Anderson School
of Management http://www.anderson.ucla.edu/x17389.xml

Category:

Education

Tags:

• ucla
• uclachannel
• anderson
• andersen
• management
• business
• Howard
• Schultz
• starbucks
• sbux

[tennis12456]

I think the only reason people hate on him is because they are jealous of where he is at. This is a man of extraordinary vision, talent, tenacity, and creativeness. Even if he were the biggest scumbag in the world you can't take away those qualities from him

[ozaycil81]

Mr.Shultz,

You are a good coach, leader, and teacher. Strong presentation skills.

[doombybbr]

@tennis12456 probably because of the price of cofee.

[Fantageous]

@KPKonliner Why people like SB so much? SB pretty much owns their product category (who competes with SB? any rivals nearby?) and lives up to a lot of consumer's expectations. They make a reliably predictable beverage, like McD's. You know what to expect from either franchise no matter where you are in the world (though they do localize). SB's has become sort of a cultural phenom' that many would be enraged if it vanished. SB has generated quite a demand. That's why.

[Fantageous]

@ProfessorMatic Just to counter that.... If anything, SB creates the opportunity to ride their coattails by launching a niche coffee house to appeal to those that want their coffee from an independent, local business. SB is so ubiquitous that people seek out the non-corporate formula coffee place.

[jhamien920]

I like Starbucks a lot!

[rocaho001]

@KPKonliner Going to starbucks has 0 prestige lol. Why does everyone think that spending $5 on a cup of coffee makes you automatically rich or something?

[man11withaplan]

@tennis12456 It is very easy to blame other people for an individual's error and mistakes. What really defines a person is the willingness to take an critic's hate and discontent and prove them wrong. And being able to admit when the individual is wrong

[EdithWiethorn]

All public forum venues need to be aware of the way they mike presenters. This video, like most, is 75% effective because people normally do not articulate very well. The few videos that do get the mikes right really stand out. Why are they so rare?

[floopy312]

Recorded in 2008

[dreddythedragon]

what a great speaker

[afgtunes]

@Nomoreidsleft  Yes, Arabs from Morocco discovered Coffee first...