Part 1a Bust Measure.mov

Ruby Woo is the brainchild of Ivy Su, a self-proclaimed fashionista who currently resides in Calgary, Canada.

Ivy got the idea to create a customized "design your own wedding dress" service for brides-to-be after struggling to find not one, but six perfect dresses of her own for her traditional Chinese wedding. Determined to rise above the easy option of simply offering affordable wedding dresses online, Ivy put her nose to the grindstone and sourced out the best of the best. A whole lot of market research and several high-end fashion connections later, and voila -- the modern girl's dream company was born.

Ruby Woo's one-of-a-kind wedding dresses can be ordered and shipped worldwide. Veils and coordinating bridesmaid gowns can also be commissioned.

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