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Audiovisual Presentation - "Telmo & Luis" - Cepsa

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Uploaded by on Apr 8, 2011

Cepsa increased the popularity of its vial security website buenviajecepsa.com by 75% with a non-conventional campaign: The first Road Movie on the Internet: "Telmo and Luis, Road Tasters". They used humor and generated buzz and virality.

Two characters hired by Cepsa who traveled all around Spain searching for the safest roads between towns.

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