DAG moeder / mother's DAY

Special Mother's Day TV-commercial for DAG. You could download this and send it to your mother. DAG --which means 'Day'- is 24 hours online, mobile and on paper. DAG starts out as a free newspaper, a free internetsite and free mobile services. DAG will become a tv-station, a narrowcaster in public transport and other media. KesselsKramer came up with the name and identity for DAG and developed a campaign that is as media-independent as the news-service itself: it includes ads and virals online, outdoorposters, tv-commercials, print-ads, mobile callback-ads, paperboy-clothing and bright red wooden crates that are filled each day with fresh DAG-newspapers. Directed by 310k Idea: Pim Gerrits Krista Rozema

Category:

News & Politics

Tags:

• DAG
• news
• good
• bad
• mother's
• day
• moederdag