The King of Thailand presented the hilltribes with agricultural alternatives to opium growing, including coffee plants. One indigenous tribe known as the Akha was the beneficiary of this scheme. A Canadian chose to back the Akha people 100% in this venture.Thanks to to his generosity in giving the growers a 50% share in the Canadian company, 'Fair Trade' has since evolved into 'Beyond Fair Trade'--a noteworthy business model to emulate in terms of sustainability and sound ethics-P. Pachecos
The King of Thailand presented the hilltribes with agricultural alternatives to opium growing, including coffee plants. One indigenous tribe known as the Akha was the beneficiary of this scheme. A Canadian chose to back the Akha people 100% in this venture.Thanks to to his generosity in giving the growers a 50% share in the Canadian company, 'Fair Trade' has since evolved into 'Beyond Fair Trade'--a noteworthy business model to emulate in terms of sustainability and sound ethics-P. Pachecos
TripleWinCoffee 3 months ago