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AGENCY: Metropolitan
CLIENT: MTN
PRODUCTION COMPANY: Egg Films
DIRECTOR: Jason Fialkov
EDITOR: Greg Shaw
OFFLINE: Upstairs Post Production
ONLINE: Blade (JHB)




MTN has kicked off its own 2010 World Cup campaign with a new television commercial and the launch of a new loyalty programme. Lucky customers can walk away with match tickets.
While the company kicks off its 2010 FIFA World Cup campaign with its new TV commercial, it has launched a new MTN 1-4-1 loyalty programme, which gives its customers the chance to win tickets. The programme also rewards MTN customers with airtime, SMS bundles and data bundles. Registration is free and, on registering for the loyalty programme, a customer receives one entry into the monthly draw for double 2010 FIFA World Cup tickets.

All monthly non-winning entries will be carried over each month until May 2010, when the last draw takes place. Customers will also have the opportunity to buy more entries into the monthly draw with points earned, and these will also be carried over until May 2010.

Pieter Verkade, the company's chief marketing officer, says: "We are proud to be part of the 2010 FIFA World Cup and the new MTN 1-4-1 loyalty programme allows us to share this with our customers. This will give them the chance of getting tickets to attend games and be part of this once-in-a-lifetime event, taking place right here on the African continent."

Category:

Film & Animation

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• South Africa
• TV Commercial
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• Ayoba
• Egg films
• Jason Fialkov
• Greg Shaw
• Blade
• Upstairs Post Production
• TV commercial