Prius - Marketing that makes a great car suck

A short video about the Toyota Prius hybrid car, learn where the marketing went wrong and how your business can avoid these mistakes. For accompanying information go to http://www.reallyimportant.com.au/cars

Category:

Howto & Style

Tags:

• Toyota
• Prius
• Hybrid
• Car
• Tesla
• Electric
• Teslar
• Environment
• Sustainable
• Marketing
• Carbon
• Global
• warming
• small
• busines

[voyager1985]

I'd rather have an EV-1 from general motors

[Zobeid]

The Prius is indeed a good car, not a green penalty box, and Toyota perhaps haven't gotten that message out as they should. However, the Telsa Roadster is an exotic supercar which obviously needs a different image from the Prius. Toyota also will introduce a supercar based on their FT-HS Hybrid Sports Concept. Thus Tesla are starting at the high end of the market and working down, while Toyota started in the middle and are working their way upward.

[latinslav]

That's a (common) slash, not a backslash. Anyway, that Tesla looks like a hot car. I think I'd take that over a Prius.

[noraklagrangian]

Tesla may have sold out in under four months but that doesn't mean they sold more. More Priuses have been sold than Teslas.

[terrorist420x]

Tesla is building $100k exotic because they don't have mass production capacity. Fewer will buy a $100k hand built family sedan. Technology for an electric car that does 200+ miles range, seats family of 5, 0-60 mph under 9 seconds, tops 100 mph is here; in volume could be done under $20k. Big automakers have the resources to mass produce cars; they refuse to make electrics. Small companies like Tesla want to do it but are too bogged down with regulations and machine tool costs to mass produce.

[nvonli01]

Sorry but the Tesla is not a very affordable choice therefore is not a car that everybody can buy, also keep in mind that the Prius is a car for five adults (not a two setter). I am not worry about the outside; it has to be comfortable for me and my family of four. I can understand what you are saying however for a family have to be a practical vehicle. All the way electric like the Tesla would be better.

[terrorist420x]

Thanks for posting this. I didn't learn anything new from it, but am at least glad that someone else shared my own sentiments on this issue.