Taru Has Changed My Life: Educational Radio Soap Opera

About 10% of all households in the general population in Bihar, and 24% of households in the population being addressed (those who owned a radio and were regular listeners) listened to Taru.
Before Taru aired, respondents in the sentinel site area had significantly weaker beliefs about gender equity and family planning, and perceived greater barriers to achieve gender equity and small family size. Fewer people used certain family planning methods, and fewer people felt that their friends and family members approved their use of family planning methods.

Category:

Education

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• radio
• India
• NYC
• Taru
• All
• india
• soap
• opera
• education
• entertainment
• aids
• gender
• issues