Creative briefs are neither.

http://daveandrick.com/

I hate the smell of dry erase markers. I don't know what it is, but it makes me want to hurt other people. Which is a serious problem for someone in a creative agency where everyone is always whiteboarding and imaginating and collaboranting. But if there's one thing I hate more than the smell of dry erase markers, its creative briefs.

If you don't hate creative briefs, you've either never read one, or you're an Account Executive.

So if you're new to reading a brief, here's a short video tutorial, based on the Betty Cakes brief from Project One.

Category:

Howto & Style

Tags:

• How
• To
• Read
• Creative
• Brief
• Adverstising
• Dave
• And
• Rick
• Photoshop
• Designer

[ashlystewart]

What you went over didn't look like a creative brief to me.

[mastafa69]

Painful

[pietervandenabeele]

Apparently, ignorance is bliss . What a truly sad opinion.

[philipdambrosio]

you're a fucking moron

[rattmice]

...Can I call you Jaye Tyler and pretend you live in Niagara falls?

[riggelletto]

yea I hate them too, and I especially hate that they are a feature in Apple Pages