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Scott Belsky: How To Avoid The Idea Generation Trap

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Published on Nov 16, 2012

We've all experienced it. After the high of a new idea fades, we enter the dreaded period of execution where nothing remains but the arduous task of actually doing. At this crucial juncture, our natural tendency is often to dive back into idea generation -- to re-attain that new idea high -- rather than seeing the original idea through to the finish. Here, Belsky talks about methods for keeping great ideas alive -- seeking constraints, finding beauty in organization, short-circuiting our rewards systems, and more.

Making Ideas Happen: The Book

Drawing on hundreds of interviews and years of research, Scott Belsky shares the methods of exceptionally productive designers, entrepreneurs, and creative leaders in his national bestseller Making Ideas Happen.

About Scott Belsky

Scott believes that the greatest breakthroughs across all industries are a result of creative people and teams that are especially productive. As the CEO and Founder of Behance, Scott has committed his professional life to helping organize creative individuals, teams, and networks.

Prior to founding Behance, Scott helped grow the Pine Street Leadership Development Initiative at Goldman, Sachs & Co. He is the Chairman of the Board of Reboot and a Director for the Kaplan Foundation. Scott received his BA from Cornell University and his MBA from Harvard Business School.

About 99U

The 99U delivers the action-oriented education that you didn't get in school, highlighting real-world best practices for making ideas happen.

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