Colorama - Ford Focus Film Challenge - CSUN

A fun light-hearted approach with exploding colorful graphics creating a fresh, young, and vibrant atmosphere. The commercial takes you through the car's SYNC features amidst changing landscapes of color and sound.

A motion graphics geared commercial aimed at highlighting all of the new features of the 2008 Ford Focus. Color and dynamic camera movement play a primary role in creating a fun energetic atmosphere.
A straightforward approach targeting a younger demographic.

The Center for Visual Communication
California State University, Northridge

Creative & Technical Director/Concept Design - Sean Ruge

Category:

Autos & Vehicles

Tags:

• Ford
• Focus
• CSUN
• CalState
• Northridge
• Colorama
• Film
• Challenge

[WhoIsSeancifer]

:D pimqaz, you so crazy!

[1plmqaz1]

Sounds like a threat. Police?

[WhoIsSeancifer]

1pimqaz1 needs his living privileges revoked.

[The3nemyInside]

I don't see what you read in the previous comment that made you assume that he hated it. Calling something "vapid" is not equal to expressing hatred for it. There's nothing wrong with liking the commercial while still finding some fault in it.

[1plmqaz1]

I can't believe the moron below me. Seancifer hates it, but then likes it. Allow me to paraphrase; "It's vapid... Nice Work."

Seancifer needs his reviewing privileges revoked.

[WhoIsSeancifer]

It's vapid, but pretty. The gaps in action are easily forgiven with the artistic aesthetic, and creative transitions. I really liked the squirrel! Nice Work.

[shmoedaddy1]

soooo awesome. It looks great. The music ain't half bad either haha

[jnas1181]

Fantastic Job Guys!

[gterribil]

Very nice motion graphics work, guys! This looks great.

[lucifercaitiff]

Great solve, and a unique approach. This graphic style could very easily be used in a widespread campaign, motion, print, outdoor...it's smart.