Nationwide Insurance Outdoor

For several years, Columbus, OH-based Nationwide Insurance has executed a humorous TV-, billboard- and print-ad campaign that features the company's slogan, "Life Comes at You Fast," that humorously depicted long-term changes happening instantly to underscore the need to plan and adapt insurance coverage. Last year, Nationwide enlisted Irving, TX-based t:m, the advertising firm that developed the creative content for the campaign's other formats, and Orange Barrel Media (Columbus), a billboard-sales company that brought fabrication inhouse, to develop a wallscape for a building that faces High and Spring streets, two primary Columbus thoroughfares. Their initial wallscape featured a romance-novel theme, but Nationwide wished to push the envelope.

Category:

Autos & Vehicles

Tags:

• Outdoor
• Viral
• Nationwise

[NationwideInsurance]

Thanks for posting. It is fun seeing this from our downtown office.

[mikid69]

Hey kids, get a grip. This was and will always be an eyesore.

CMH is so lame when it comes to the creative arts, and this

display highlights the inempt talent pool that created this

simply awful piece of ad display. A person would

be hard pressed to find anything like this "Posters Run Amuk"campaign in Chicago, San Francisco and NYC... Get

real ...Advert = Art ....Not...: )

[SenoritaCarmencita]

Awesome, the best video - great job Bluemedia. ARRIBA!

[SenoritaCarmencita]

nice

[xxfrizzoxx]

your all pathetic, if a bunch of graff writerz did this id be a evil crime and eyesore upon society, but a giant corp does it and its brilliant, fuck you all

[WoodenFoot]

I actually installed this Ad. I'm on the right of the scaffold and I'm ontop of the van.

[Shiona189]

Wah, that`s really cool. *.* Huzzah for creativity.

[meliispoppin]

This wallscape is my favorite add ever. I can't wait till I go to Columbus next year and see it!!