Generous Store

Generosity is one of the basic elements in human happiness. However, research shows that just 1 in 10 people experience generosity from others. We would like to help change that trend, by doing something more than just giving chocolate.

For one day only, Anthon Berg opened "The Generous Store". It was the world's first chocolate shop where you couldn't pay with cash or card, but the promise of a generous deed to a friend or loved one. If you did not make it to the shop, visit www.facebook.com/anthonberg.dk where the generosity continues.

The music to this film is from the energetic Danish trio of girls Nelson Cam. For further information and the original song, visit http://www.nelsoncan.com/

Visit Anthon Berg at http://www.anthonberg.com or http://www.facebook.com/anthonberg

• Category

  Entertainment

[Crystal Cha]

Made me smile first thing in the morning. Campaigns like this remind me of the other side of advertising - the power to uplift and inspire.

[Mamdouh Tayeb]

Only if Apple do the same...

[Tanya Richards]

AMAZING! Now this is the real power of advertising.

[Tanya Richards]

Exactly!

[narincung]

such a sweet and inspiring idea. Thank you so much for the nice clip.

[babalhara2009]

وش السالفة

[Riyadh990]

أقترح على مكتبة جرير يسوون نفس الحركة

[charisma902]

ياجمال المحل بس

[Muath Aloshayr]

الي جاي من طرف ابو عامر فهد الاحمدي

بس خلاص

[Abbas Zaidi]

Damn sweet

[Tosia Leniarska]

i wonder if it was like this for one day and now it's just a normal store where you pay with money, or is it generous all the time... ;)

great idea though!!