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New Technologies for New Audiences - Ghent 2011 - Audiences Europe Network

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Uploaded by on Dec 13, 2011

When Caron Lyon (@pcmcreative) and Phil Campbell (@philcampbell) head out to an event their 'on the ground' media capture and online digital audience engagement pushes audio. video, status updates and photos to the web in real time. Jump on to Twitter or the live stream channel's chat room and you get to participate in the event along with them. Once it is all over the real time media becomes the foundation for a media archive and for visuals to illustrate blog posts. This short video is a collection of photos posted to Instagram and taken using the Camera+ app on the iPhone.

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