Wendy Phillips (James Medical)shares insights into finding ways to turn medical news, which often feature groundbreaking information from the James Cancer Hospital http://www.jamesline.com/, into something that really grabs your attention. Not too long ago, major news was entered as a press release and sat on the web site, where a news organization might stumble upon it, or might not. Now this news is becoming more viral. She continues to explore ways to send information out so that it reaches people on-line where they have already gathered - which, in a nutshell, is one big reason why organizations do social media.
This was recorded 9/30/08 at the Columbus Social Media Cafe.
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