4-Hour Case Study

For my video, I went with the theme "simple" :) Just lil ole me in front of my flip camera, letting everyday Joe's (and Sally's) that they really can do this whole "muse" and "4hww" thing.

Since The Four Hour Work Week was given to me, I have been able to start a successful muse (while in school full time and traveling around the world) and even though the whole book was enlightening, a few specific principles have really helped me along the way.

My muse: http://www.thegmatcoach.com

The principles that really have enabled me to succeed are:

- Begin with the end in mind. Don't let your business run you. Develop a product that lets you step away from the business and it still run like clock-work (this is essential)

- Figure out what customers want - and give it to them. By first performing seminars and getting detailed student feedback, I was able to determine where other companies product's were falling short. Keeping their feedback in mind and building a list of FAQs based on the most commonly asked questions/concerns, I developed a product that people want and are willing to pay more than 8-10x mark-up for.

- Outsource. Outsource. Outsource. I outsourced the website creation, content creation, have a VA, professional proofreader, powerpoint expert for building presentations, and customer service "center." All of was done using the books principles and recommendations. (Elance rocks)

If sales continue to grow as expected, I will have uber successful muse in 15 months (at the ripe old age of 26) and will be helping people reach their dreams along the way.

Can't thank you enough Tim.


Cheers!

Lee

(Btw I came in 2nd in your "Trail By Fire" contest. The Planet Earth DVD's you sent were awesome! I'm definitely excited about the possibility to win a plane ticket to see some of those places in person :p)

Category:

Education

Tags:

• 4hww success

[surfinglbi23]

Cool video -- just went to check out your website and it is saying the page cannot be displayed -- any idea whats up with it?

[BenWannaBee]

Ya sorry about that. We were making some updates and it was down for a little bit. It's back up now :)

[laurynBallesteros]

jnkn.j

[portfedh]

Awsome! Really inspiring! I have a question for you, though.

How long ago did you start this business project?

[abhia90]

How much did your website end up costing? Im interested in doing something similar to this.

[lordoftheinternets]

cool

[livingexperiment]

awesome! :D

[pNcNat]

First... yay? 0.o