CBS Outdoor

CBS Outdoor have partnered with Clusta to create a revolutionary iPhone-enabled advertising platform that uses touch screen technology so consumers can control the advertising display and interact with adverts on the CBS Alive network.

In this demonstration, the user connects their via WiFi or 3G before spinning, zooming and browsing the colour options of a trainer using the iPhones swipe, pinch and squeeze gestures.

The platform will be a tool for advertisers to create creative concepts using the full range of iPhone inputs and features.

Category:

Science & Technology

Tags:

• iPhone
• Mobile
• Advertising
• Digital
• Platform